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Market Research Blog

Japanese woman taking picture of food to social media

Attitudes toward Luxury Brands Changing with Increased Confidence

By: Debbie Howard When I first came to Japan twenty-two years ago, the Japanese consumer was obsessed primarily with two ...
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Working Women Not to Be Ignored as Consumer Segment

Working Women Not to Be Ignored as Consumer Segment

By Debbie Howard One of the most important consumer segments in Japan is that of working women; the changes we ...
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Changing Consumer Psyche Creates Opportunities

Changing Consumer Psyche Creates Opportunities

By: Debbie Howard Since my job is to watch and listen to Japanese consumers, I thought I knew them very ...
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Japanese moms face new challenges

Young Parents Give Birth to Japan’s New Parenting Styles

By: Debbie Howard One of the key places to look for dramatic tradition shifting in Japan is on the home ...
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