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Market Research Blog

integrated resorts IR Japan

Views from a Market Researcher – The Recipe for Success with Japan’s Integrated Resorts

by Dominic Carter This article was originally published in the Japanese print edition of Amusement Japan. Dominic Carter of The ...
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Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: ...
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Japan internationalization

Let’s Play a Game: Just How International Is Japan, Anyway?

by CarterJMRN Let’s Play a Game: Just How International Is Japan, Anyway? Kokusaika (internationalism) was a cherished expression of Japan’s ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her ...
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generations Japan

Intergenerational conflicts and cooperations – Japan writes the roadmap

by Debbie Howard As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of ...
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Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, ...
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slow food Japan

Slow Food’s Secured Market in Japan

by CarterJMRN The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s ...
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Japanese businessmen

What the recent comedian scandal teaches us about business in Japan

by CarterJMRN 5 Lessons on business in Japan Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said ...
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Japanese consumers market entry

Learning to change: Three steps to a successful market entry in Japan

by Dominic Carter Why does the Japanese market seem so hit and miss when it comes to western brands being ...
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