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Market Research Blog

Niseko offers paradigm for successful tourism in Japan

Niseko offers paradigm for successful tourism in Japan

By: Debbie Howard I first visited Niseko-Hirafu in 2003, near the beginning of the “Aussie tourism explosion.” Since then, it ...
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standard of living

Even on bad day, Japanese market continues to offer promise

By: Debbie Howard As we approach the end of the year with a frightening global financial mood and both Japan ...
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Female “work returnees” yet another valuable resource

Female “work returnees” yet another valuable resource

By: Debbie Howard I have often said that Japanese companies tend to be losing out when it comes to utilizing ...
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Looking at Japan through the prism of golf, skiing and driving

Looking at Japan through the prism of golf, skiing and driving

By: Debbie Howard Taking a look at several activities in Japan and how the corresponding experience in the U.S. is ...
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Behold the Spending Power of the Japanese Consumer

Behold the Spending Power of the Japanese Consumer

By Debbie Howard Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan ...
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Japan success factors converge regardless of product or service

Japan success factors converge regardless of product or service

By: Debbie Howard It’s been nearly 23 years since I first started studying Japanese consumers and their reactions to pretty ...
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Japan: Back to the Future of Marketing

Japan: Back to the Future of Marketing

By Dominic Carter The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable ...
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Fertility Rates Could be Lifted by Putting Japanese Women to Work

Fertility Rates Could be Lifted by Putting Japanese Women to Work

By Debbie Howard Although the old image of the Japanese woman subserviently removing her master’s shoes is a distant memory ...
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Aging Japan not immune to segmentation and individualization

Aging Japan not immune to segmentation and individualization

By: Debbie Howard It’s no secret that there are a number of pressures forcing needed debate in Japan regarding further ...
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