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Market Research Blog

market segmentation Japan

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

by Dominic Carter You may have heard that the Japanese market, despite being the third biggest economy in the world, ...
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Japanese senior travel

The Diversity of the Japanese Silver Travel Market

by CarterJMRN Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging ...
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Dominic Carter CEO CarterJMRN

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

by CarterJMRN Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the ...
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Japan senior technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

by CarterJMRN You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live ...
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integrated resorts IR Japan

Views from a Market Researcher – The Recipe for Success with Japan’s Integrated Resorts

by Dominic Carter This article was originally published in the Japanese print edition of Amusement Japan. Dominic Carter of The ...
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Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: ...
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Japan internationalization

Let’s Play a Game: Just How International Is Japan, Anyway?

by CarterJMRN Let’s Play a Game: Just How International Is Japan, Anyway? Kokusaika (internationalism) was a cherished expression of Japan’s ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her ...
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generations Japan

Intergenerational conflicts and cooperations – Japan writes the roadmap

by Debbie Howard As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of ...
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