Entertainment

Foundational Customer Understanding and Insight

  • Foundational understanding of customers, strategic gaps and opportunities
  • Customer segment deep dive and profiling
VIEW CASE STUDY

Concept Evaluation

  • Rides, attractions
  • Merchandise
  • Movies and TV Series
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Movie and Trailer Testing

  • Qualitative testing of film trailers
  • Quantitative pre-release screening
  • Quantitative film exit interviews (based on post-release viewing)
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Communications Development Evaluation

  • Advertising evaluation (qual & quant)
  • Insight and key message development, including image tonality
  • App development
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Tracking Studies

  • Theme park, on-site Point of Origin and Guest Satisfaction tracking, 365 days a year
  • Awareness tracking
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Mystery Shopping

  • In-store environment
  • Customer experience
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Hideki Motohashi

Senior Client Services Director

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.

h.motohashi@the-carter-group.com