Gaming

Foundational Customer Understanding and Insights

  • Ethnographic research of gamers’ habits, needs, and pain points
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Brand Perception and Image

  • Evaluation of brand/ product perception, purchase triggers and revealing strategic gaps
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Brand Performance and Tracking

  • Testing of software and home used devices
  • Testing and evaluation of promotion game concepts and videos
  • Electronic store visits to see the game aisle layout and competition
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Communications Development and Evaluation

  • Pre-testing of a new product concept among potential consumers
  • Revision of the concept within an internal client workshop
  • Prototype testing
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Hideki Motohashi

Senior Client Services Director

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.

h.motohashi@the-carter-group.com