With a 20 year background in strategic planning on both the agency and client sides, Risa brings a wealth of experience to CarterJMRN projects. A graduate of Central Michigan University, majoring in Interpersonal Communications, Risa has moderated workshops and focus groups for product categories ranging from household products to diamonds. Her calm and understated manner helps encourage respondents to open up and give real insights. It is estimated that she has conducted over 3,000 focus groups since 1995.
Household Devices
Foundational Customer Understanding and Insights
- Ethnographic research of consumers’ cleaning habits, needs, product and device usage
Brand Position and Image
- Evaluation of brand and product perception, purchase triggers and revealing strategic gaps to inform product and comms development
Product Usage and Concept Testing
- Testing of cleaning products in CLT research
- Evaluation of new product concepts in Focus Groups
Innovation Engine
- Ethnographic in-home interviews to reveal dominant frustrations around cleaning
- Development of product concept directions within an internal client workshop
- Prototype testing
