Skincare and Cosmetics

Foundational Customer Understanding and Insights

  • Ethnographic research of consumer’s habits, needs, and pain points

Brand Position and Image

  • Evaluation of brand/ product perception, purchase triggers and revealing strategic gaps

Brand Performance and Tracking

  • Testing of skincare products and home used devices
  • Testing of skincare treatment and make-up color concepts
  • Evaluation of a fragrance concept

Communications Development and Evaluation

  • Pre-testing of a new product concept among potential consumers
  • Revision of the concept within an internal client workshop
  • Prototype testing

Featured Skincare and Cosmetics Case Studies

Susanne Walloscheck

Client Services Director

Susanne is dedicated to identifying emerging movements in popular culture and translating that information into relevant knowledge for brands and services over the last 13 years. She explores the convergence of brands, products and consumers in order to define and recommend the best route to success in clients’ target markets across Asia. In addition, Susanne is highly engaged, serving as the Vice Chair at the American Chamber of Commerce in Japan (ACCJ). Susanne holds a Master’s degree in Communications Management from the University of Applied Sciences Deutsche Direkmarketing Akademie in Berlin, Germany.

s.walloscheck@the-carter-group.com