Tourism and Travel

Foundational Customer Understanding and Insight

  • Foundational understanding of Japanese customers, their needs and behaviours impacting travel and tourism

Customer Journey Mapping

  • Customer decision journeys and experiences mapping in travel planning
  • Uncovering decision journey pain points and barriers

Co-creation of New Positioning

  • Co-creation alongside consumers of new positioning platforms for Integrated Resort
  • Honing key positioning elements for a government tourism body

Digital Behaviours - Travel and Tourism

  • In-home observations of technology/ website or platform usage-experience, behaviours, expectations, usability and barriers

Quantitative Usage and Attitudes

  • Quantitative mapping of attitudes and behaviours customer segment typologies for tourism and travel

Venue Tracking

  • Ongoing tracking in venue for one of Japans biggest theme parks- 365 days a year for 15 years of tracking data so far

Featured Travel and Tourism Case Studies

Susanne Walloscheck

Client Services Director

Susanne is dedicated to identifying emerging movements in popular culture and translating that information into relevant knowledge for brands and services over the last 13 years. She explores the convergence of brands, products and consumers in order to define and recommend the best route to success in clients’ target markets across Asia. In addition, Susanne is highly engaged, serving as the Vice Chair at the American Chamber of Commerce in Japan (ACCJ). Susanne holds a Master’s degree in Communications Management from the University of Applied Sciences Deutsche Direkmarketing Akademie in Berlin, Germany.

s.walloscheck@the-carter-group.com