E-commerce

Foundational Customer Understanding

Foundational Customer Understanding and Insight

  • Foundational understanding of customers, product usage, strategic gaps and opportunities
  • Customer segment deep dive and profiling
VIEW CASE STUDY
Comms Dev and Evaluation

Communications Development and Evaluation

  • Advertising evaluation (qual & quant)
  • Insight and key message development including image tonality
VIEW CASE STUDY
Trends Research 1

Secondary Custom Research

  • Future trend reports and audits
  • Consolidation of secondary data for brands and products across Asian markets
VIEW CASE STUDY
Brand Performance Tracking

Brand Performance and Tracking

  • Brand diagnostics and tracking of KPIs including brand awareness, consideration, purchase and loyalty
VIEW CASE STUDY
Offer Range Positioning

Offer, Range, and Brand Positioning

  • Range, offer and brand positioning optimization using Brand DCode techniques
  • Team workshops and deployment materials
VIEW CASE STUDY
1

Tracking Studies

  • Point of Origin and Guest Satisfaction tracking, 365 days a year
  • Awareness tracking
VIEW CASE STUDY
Susanne Walloscheck

Susanne Walloscheck

Client Services Director

Susanne is dedicated to identifying emerging movements in popular culture and translating that information into relevant knowledge for brands and services over the last 13 years. She explores the convergence of brands, products and consumers in order to define and recommend the best route to success in clients’ target markets across Asia. In addition, Susanne is highly engaged, serving as the Vice Chair at the American Chamber of Commerce in Japan (ACCJ). Susanne holds a Master’s degree in Communications Management from the University of Applied Sciences Deutsche Direkmarketing Akademie in Berlin, Germany.

s.walloscheck@the-carter-group.com