Financial

Positioning New Service Evaluation Finance

Positioning and New Service Evaluation

  • Brand associations, messaging, drivers and barriers
  • Pre- and post-launch evaluation of new offerings and promises
  • Perceived positioning vs. competitors
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Attitudinal Needs Studies Finance

Attitudinal and Needs Studies

  • Consumer perceptions of risk and non-risk savings and investment products, including foreign currency products among young family and senior consumers
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Qualitative Studies Finance

Brand Equity Studies

  • Qualitative studies among corporate & institutional banking/ investments customers on changing brand perceptions
  • Analysis of consumer insights regarding brand equity, values, and promise
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Credit Card Advertising Testing Finance

Credit Card Advertising Testing

  • Testing and evaluation of existing vs. proposed print and television advertising among consumers
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Desk Research Finance

Custom Secondary Research

  • Asia-wide “desk research” covering credit card adoption and usage patterns at consumer and business end-user level
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Consumer behavior preferences Finance

Consumer Behavior and Preferences

  • Nationwide surveys and interviews among consumers and business owners regarding online and in-store credit card usage
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Risa Hamada

Risa Hamada

Senior Client Services Director

With a 20 year background in strategic planning on both the agency and client sides, Risa brings a wealth of experience to CarterJMRN projects. A graduate of Central Michigan University, majoring in Interpersonal Communications, Risa has moderated workshops and focus groups for product categories ranging from household products to diamonds. Her calm and understated manner helps encourage respondents to open up and give real insights. It is estimated that she has conducted over 3,000 focus groups since 1995.

r.hamada@the-carter-group.com