Healthcare and Pharmaceuticals

Branding Equity Pharma

Branding Equity, Positioning and Imagery

  • Brand/ product associations, positioning & messaging to HCPs and patients
  • Perceived positioning vs. competitors
  • Corporate design testing
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Foundational Customer Understanding Pharma

Foundational Customer Understanding and Insight

  • Foundational understanding of customers, prescription patterns, product usage & preferences, strategic gaps and opportunities
  • Customer segments deep dive & profiling
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Packaging Testing Pharma

Medical Devices and Packaging Testing

  • Pre- and post-launch evaluation and monitoring of new products, devices and services
  • Proto-type testing and evolution
  • Testing of packaging
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Communication Pharma

Communications

  • Communications system evaluation
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Innovations Pharma

Innovations

  • Immersion in patients’ lifestyle, treatment path and medication culture as input for new product developments
  • Testing of new service concepts
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Secondary Research Pharma

Secondary Custom Research

  • Market Entry Survey
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Hideki Motohashi

Hideki Motohashi

Senior Client Services Director

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.

h.motohashi@the-carter-group.com