Household Devices

Foundational Customer Understanding Insights Household

Foundational Customer Understanding and Insights

  • Ethnographic research of consumers’ cleaning habits, needs, product and device usage
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Brand Position Image Household

Brand Position and Image

  • Evaluation of brand and product perception, purchase triggers and revealing strategic gaps to inform product and comms development
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Product Usage Concept Testing Household

Product Usage and Concept Testing

  • Testing of cleaning products in CLT research
  • Evaluation of new product concepts in Focus Groups
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Innovation Engine Household 2

Innovation Engine

  • Ethnographic in-home interviews to reveal dominant frustrations around cleaning
  • Development of product concept directions within an internal client workshop
  • Prototype testing
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Risa Hamada

Risa Hamada

Senior Client Services Director

With a 20 year background in strategic planning on both the agency and client sides, Risa brings a wealth of experience to CarterJMRN projects. A graduate of Central Michigan University, majoring in Interpersonal Communications, Risa has moderated workshops and focus groups for product categories ranging from household products to diamonds. Her calm and understated manner helps encourage respondents to open up and give real insights. It is estimated that she has conducted over 3,000 focus groups since 1995.

r.hamada@the-carter-group.com