Technology

Technology7

Foundational Customer Understanding and Insight

  • Foundational understanding of customers, their needs and behaviours
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Technology2

Customer Journey Mapping

  • Customer journeys and experiences mapping
  • Uncovering journey pain points and barriers
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Technology3

Co-creation of Digital Concepts

  • Co-creation alongside consumers of new digital app ideas
  • Features and benefits, design elements for development stages
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Technology4

Usability and Competitive Usability

  • In-home observations of technology/ website or platform usage- experience, behaviours, expectations, usability and barriers
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Technology5

Quantitative Usage and Attitudes

  • Quantitative mapping of usage, attitudes and customer segment typologies
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Technology6

In Situ UX Lab

  • In situ evaluation of technology/ app/ platforms in Carter Lab
  • Identifying barriers in design and fixes
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Hideki Motohashi

Hideki Motohashi

Senior Client Services Director

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.

h.motohashi@the-carter-group.com