Tobacco

Tobacco3

Packaging and Advertising Testing

  • Brand associations, messaging, purchase drivers and barriers
  • Design concept evaluation/ development
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Tobacco2 1

New Product Evaluation

  • Pre- and post-launch evaluation of new product offerings and promises
  • Testing and evaluation of new flavour offerings
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Tobacco1

Brand Equity Studies

  • Analysis of consumer insights regarding brand equity, values, and promise
  • Consumer feedback on changing brand perceptions
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Tobacco7

New Generation Product Testing

  • Testing and evaluation of next generation devices, packaging and sticks
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Tobacco4

Ethnographic Studies

  • Bar/ restaurant based “drink-alongs” and interviews
  • Location, atmosphere and “brand people” association studies
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Tobacco5

Advocacy Research

  • Nationwide surveys and interviews among consumers and business owners regarding public place smoking
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Jun Nishigawa

Jun Nishigawa

Account Manager

Jun brings his considerable talents and pedigree to CarterJMRN’s qualitative research and consumer trend analysis. Following a career in digital marketing, Jun finally succumbed to an overwhelming desire to understand a wide scope of consumers- ranging from street fashion and digital lifestyles, to products for seniors. A graduate of Australia’s Wollongong University, Jun holds a Master’s Degree in Strategic Marketing. When not engaged in work, he spends the time playing sports and adding to his already impressive wardrobe.

j.nishigawa@the-carter-group.com