Our Market Research Services > Qualitative Market Research
Qualitative Market Research
Embracing customers and customer needs at the heart of your business clears the
pathway to success
We’ve been perfecting our approach to qualitative and exploratory market research in Japan and across the Asia-Pacific region for over three decades. We delight in tailoring your qualitative work from both local and Western perspectives to facilitate your deepened understanding of customer needs and business opportunities in Japan.
Get up close and personal with your Japanese consumers
We employ a range of techniques to bring you closer to your customer including classic market research approaches (such as focus groups and in-depth interviews), as well as in-situ approaches (such as experiential and ethnographic market research interviews, usability testing and accompanied shopping). These qualitative research techniques are backed by thorough and culturally sensitive analysis that, where appropriate, includes an understanding of semiotics and brand archetypes in Japan.
We make sure you’re talking with the RIGHT consumers
Our internal recruiting and resources department – working directly with our project management teams – stay on top of making sure we are talking with highly qualified respondents. This ensures the opinions you’re hearing, and on which you’re basing important decisions, are expressed by articulate consumers who meet your qualifications.
Our bilingual moderators have orchestrated focus groups as well as ethnographic interviews and shop-alongs – for product categories from household to luxury, onward to financial and healthcare.
Experienced and nuanced moderation is key for qualitative research
In Japan, our experienced Japanese/English bilingual moderators have orchestrated focus groups and IDIs – as well as ethnographic interviews and shop-alongs – for product categories ranging from household products to luxury goods, and onward to financial and healthcare products and services. Our wealth of experience with Japanese consumers and multinational clients drives deeper insight to connect with your market research goal.
Flexible, customized design to meet your specific market research objectives
Our consultants are highly experienced in designing and conducting both local and multi-country regional studies, and our project managers and analysts are bilingual and bicultural, allowing the best combination of reliable output and truly sensitive synthesis of findings.
Regionally in Asia, we design and manage all study aspects, partnering with long-trusted local moderators, and utilizing their inputs to deliver final study outcomes.