Our Market Research Services > Quantitative Market Research
Quantitative Market Research at CarterJMRN
Market Profiling (U&A)
Understand how your consumers
think, behave and currently engage
with your product or service (or your
competitors’) in Japan to capitalize
on your brand opportunities.
Customer centricity is about putting the
customer at the heart of your business.
Our tools take an effective read of your
customer ‘pulse’, ensuring their needs are
at the center of decision making.
Our 25 years + experience in Japan encompasses all the classic quantitative market research approaches, but we love a challenge as well and design and deliver “outside the box” methods and objectives. This ensures we always tailor the best approach to your business needs in Japan.
Whether your project is large, strategic and complex or smaller, tactical and focused, we work with you to design and execute the optimal tailored quantitative approach for your objectives. While some clients can benefit from an advanced quantitative modelling approach, others may need more nuanced contextual insights supported by both quantitative and qualitative components. With this in mind, we use a combination of experience, judgment, creativity and collaboration to put forward the optimal research design and analytical process.
Great quantitative design is one thing, but what clients really value from us is our ability to analyze and interpret the data for highly effective recommendations and decision making.
At Carter, we believe in delivering effective, tailored analysis and highly actionable outcomes and recommendations for your business- looking beyond the data to uncover truly actionable opportunities.
We employ a range of quantitative market research techniques to bring you closer to your Japanese customer, and in quantitatively significant numbers, including online surveys, face-to-face, central location tests (CLTs), in-theatre film testing, and when appropriate, telephone interviews.
Our consumer approaches are used in the service of gaining actionable data you need in order to to make more effective business decisions, such as:
- Market profiling/usage and attitude (U&A) studies
How do consumers currently engage with my product/ service category and where are the gaps/ opportunities?
- Market segmentation studies
What are the different types of customers, what are their preferences and information channels, and what is their “stickiness” with my brand/product/service-
who is my ideal target and how do I reach them?
- Customer satisfaction and tracking studies
How satisfied are my customers – right now, and as we move into the future- how can I increase customer “delight”?
- Tracking studies
Over time, what is happening with my brand awareness/ brand loyalty/ usage frequency/ etc.- and where are the emerging opportunities?
- Advertising evaluation studies
How can I optimize our creative execution so that it performs more effectively?
- Targeted community panels
How can I recruit and engage with my target community while keeping a pulse on emerging attitudes, beliefs and needs?
What scope of quantitative research projects can we accommodate?
We answer your brief with quantitative solutions that are advanced yet practical – and most importantly, are customized to meet your specific needs. This is true whether we are assisting you via a small-scale 300-person targeted viewpoint, or a larger-scale 1,000+-person nationally representative sample of consumers across gender, age, location and demographics.
We’re pioneering entirely new quantitative research concepts through which our clients can communicate and engage with Japan’s target consumers – purpose built communities consisting of both online and live events and educational/ training opportunities.