Tracking

Whether the objective is tracking response to an advertising campaign, performance of a brand launch or monitoring customer satisfaction, CarterJMRN offers fully-tailored and cutting edge collection and reporting solutions.

All our tracking work is bespoke – our models are specifically created to address the category and our clients’ particular market research objectives.

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For over 15 years, CarterJMRN has continuously run some of the largest tracking studies in Japan, 365 days a year.

We are highly experienced in both the fieldwork and analytical demands of executing both large- and small-scale tracking studies for market research purposes. To ensure data quality and collection efficiency, we employ our own dedicated fieldwork force.

However, design, data collection and analysis are only part of the equation – the major difference is in how we synthesize and drill down to report concise findings and opportunities for your business, and provide ongoing real time ‘pulse monitoring’ for marketers through our Potentiate technology platform.

Read our tracking and other quantitative market research case studies here.

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