Segmentation
Market segmentation in Japan
We build forward-looking market segmentation models grounded in real consumer portraits, detail and actionability.
In-depth interviews are great for exploring more complex or emotive categories and personal or highly sensitive topics (for example personal care products, cultural issues, health/ illness etc) … or simply for deeper understanding of behaviours, needs, attitudes and reactions.
Seeking human expertise for your research? Look no further.
Our team provides quality research with the human touch needed to interpret meaning and direction.