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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Consumer

Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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Luxury brands continue to prosper, despite bleak post-311 outlook

Luxury brands continue to prosper, despite bleak post-311 outlook

By: Debbie Howard Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized ...
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Japan may be slow to change, but its market has clearly evolved

Japan may be slow to change, but its market has clearly evolved

By: Debbie Howard The anniversary of my arrival in Japan 25 years ago approaches, auspiciously this year on June 25th, and I ...
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Moving forward . . . what doesn’t kill you makes you stronger

Moving forward . . . what doesn’t kill you makes you stronger

By: Debbie Howard It is a breath of fresh air to start this New Year, especially when thinking back on the difference ...
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