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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: consumer attitudes

Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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TeamLab borderless experience economy Japan

In Japan, the Future Lies in the Experience Economy

by Dominic Carter Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is ...
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election

Election results yet one more sign of changing consumer mindset

By: Debbie Howard Regardless of your side of the political fence, there is no doubt that this recent election sent a clear ...
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Rise of informed patient pushes changes in healthcare delivery

Rise of informed patient pushes changes in healthcare delivery

By: Debbie Howard Japan is traditionally a “push” market, with products pumped through distribution channels and consumers having little “pull” for changing ...
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