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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Consumer spending

Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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TeamLab borderless experience economy Japan

In Japan, the Future Lies in the Experience Economy

by Dominic Carter Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is ...
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Behold the Spending Power of the Japanese Consumer

Behold the Spending Power of the Japanese Consumer

By Debbie Howard Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan reportedly accounting ...
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