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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Environment

green branding fashion Japan

Green Branding Has a Strong Future if Grown from Corporate Roots

by Debbie Howard While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t ...
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plastic use Japan problem

Plastic Is No Longer Fantastic–Market Potential for Alternatives in Japan

Microscopic bits of plastic waste are showing up inside plankton and tiny crustaceans down to the deepest depths—the Mariana Trench—and polluting the ...
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Green consumer demand applies to luxury brands as well

Green consumer demand applies to luxury brands as well

By: Debbie Howard Since Japanese consumers drive 40% of global sales revenue for luxury branded goods, it is easy to see why ...
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