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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Fashion

Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
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Fashion, cosmetics and grooming markets proving to be “not for women only”

Fashion, cosmetics and grooming markets proving to be “not for women only”

By: Debbie Howard Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as ...
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