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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Gender

#kutoo high heels

Cruel Shoes and Vintage Sexism in Japan

by CarterJMRN Following close on the heels of this blog’s recent May 21 post about Japan’s ongoing gender gap and workplace sexism, ...
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Women's progress in Japan infographic

What Do Women in Japan Want? – And More Importantly, Why Don’t We Know this Yet?

We asked 1000 men and women across Japan whether they felt that women are making progress toward equality in society. While almost ...
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Womenomics and gender in Japan

Japan’s Womenomics: Government and Society Foot-dragging Opens Opportunities for Foreign Companies

CarterJMRN has been following trends related to “women in the workplace” for over two decades now; a few key facts show what ...
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Fashion, cosmetics and grooming markets proving to be “not for women only”

Fashion, cosmetics and grooming markets proving to be “not for women only”

By: Debbie Howard Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as ...
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Women important not only in the workplace, but also as consumers

Women important not only in the workplace, but also as consumers

By: Debbie Howard In past columns, I’ve written about the changing gender roles in Japan, the importance of incorporating women in the ...
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