Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Japanese culture

Japanese diet

Western Food and the Supersizing of Japan

by CarterJMRN Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a ...
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generations Japan

Intergenerational conflicts and cooperations – Japan writes the roadmap

by Debbie Howard As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese ...
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slow food Japan

Slow Food’s Secured Market in Japan

by CarterJMRN The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe ...
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Japanese consumers market entry

Learning to change: Three steps to a successful market entry in Japan

by Dominic Carter Why does the Japanese market seem so hit and miss when it comes to western brands being able to ...
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Marketing is downstream from culture

Marketing is Downstream from Culture?

By Dominic Carter Politics is Downstream from Culture Before he passed away in 2012 the controversial American right-wing alternative media figure Andrew ...
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Young and Careful: Japan's Strangely Conservative Youth

Young and Careful: Japan’s Strangely Conservative Youth

By Dominic Carter When I was a kid I used to love watching the 80’s American TV show, “Family Ties”. If you’re of ...
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Karaoke Japanese leisure

Karaoke -love it or hate it, it’s here to stay

By Debbie Howard One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice ...
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Japan’s biggest pop star is not even human

Japan’s biggest pop star is not even human

By: Debbie Howard She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of ...
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Japanese cuisine

Why Japan’s Cuisine Will Capture You

By Dominic Carter The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in ...
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