Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Japanese culture

return of cool

The Return of the Cool

By Dominic Carter On a recent business trip to Singapore I was taken aback when told by someone well connected in the ...
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Japanese Culture Not Hard to Find, Even in Far-flung Texas

Japanese Culture Not Hard to Find, Even in Far-flung Texas

By: Debbie Howard I spend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd ...
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Asakatsu

Asakatsu

By: Dominic Carter One of the first things that struck me when I came to Japan as a young manager was how ...
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On Top in Tokyo?

On Top in Tokyo?

By: Dominic Carter The arena is Tokyo, Japan, the style-savvy information capital of the world. In this media-driven society, the hot topic ...
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Looking at Japan through the prism of golf, skiing and driving

Looking at Japan through the prism of golf, skiing and driving

By: Debbie Howard Taking a look at several activities in Japan and how the corresponding experience in the U.S. is different provides ...
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Japanese woman taking picture of food to social media

Attitudes toward Luxury Brands Changing with Increased Confidence

By: Debbie Howard When I first came to Japan twenty-two years ago, the Japanese consumer was obsessed primarily with two things — “brand” and ...
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Changing Consumer Psyche Creates Opportunities

Changing Consumer Psyche Creates Opportunities

By: Debbie Howard Since my job is to watch and listen to Japanese consumers, I thought I knew them very well. But ...
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Japanese moms face new challenges

Young Parents Give Birth to Japan’s New Parenting Styles

By: Debbie Howard One of the key places to look for dramatic tradition shifting in Japan is on the home front — not only ...
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