Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Japanese market

Japanese diet

Western Food and the Supersizing of Japan

by CarterJMRN Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a ...
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Japanese wellness fitness trends

Japan’s Emerging Wellness Market – Beauty First, Well-being Later?

by CarterJMRN According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to ...
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Japanese senior travel

The Diversity of the Japanese Silver Travel Market

by CarterJMRN Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s ...
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Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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Japanese consumers market entry

Learning to change: Three steps to a successful market entry in Japan

by Dominic Carter Why does the Japanese market seem so hit and miss when it comes to western brands being able to ...
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beef in Japan

Beef Market Entry into Japan – How Beef Got Its Meathooks in Japan

by CarterJMRN How Beef Got Its Meathooks in Japan If you are considering to enter the beef market in Japan, we got ...
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e-commerce digital brand strategy Japan

New Tech Gives Brands an Edge

by CarterJMRN It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since ...
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In Japan, Can Trump’s Unpopularity Trump Brand USA?

In Japan, Can Trump’s Unpopularity Trump Brand USA?

In early 2017 our CarterJMRN team thought it would be useful, given the momentous change in the US administration and the fact ...
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Playing Its Own Tune: Despite changes Worldwide, the music industry here is still driven by CDs

Playing Its Own Tune: Despite changes Worldwide, the music industry here is still driven by CDs

By Dominic Carter Many a time it has been said that Japan likes to do things its own way. And nowhere is ...
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