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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Japanese women

Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese ...
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Women's progress in Japan infographic

What Do Women in Japan Want? – And More Importantly, Why Don’t We Know this Yet?

We asked 1000 men and women across Japan whether they felt that women are making progress toward equality in society. While almost ...
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Female “work returnees” yet another valuable resource

Female “work returnees” yet another valuable resource

By: Debbie Howard I have often said that Japanese companies tend to be losing out when it comes to utilizing Japanese females ...
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Fertility Rates Could be Lifted by Putting Japanese Women to Work

Fertility Rates Could be Lifted by Putting Japanese Women to Work

By Debbie Howard Although the old image of the Japanese woman subserviently removing her master’s shoes is a distant memory in these ...
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Working Women Not to Be Ignored as Consumer Segment

Working Women Not to Be Ignored as Consumer Segment

By Debbie Howard One of the most important consumer segments in Japan is that of working women; the changes we can observe ...
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