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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Luxury

Hankyu to the Metrosexual

Hankyu to the Metrosexual

By: Dominic Carter Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down ...
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Japanese woman taking picture of food to social media

Attitudes toward Luxury Brands Changing with Increased Confidence

By: Debbie Howard When I first came to Japan twenty-two years ago, the Japanese consumer was obsessed primarily with two things — “brand” and ...
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