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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: market

Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese ...
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Japan internationalization

Let’s Play a Game: Just How International Is Japan, Anyway?

by CarterJMRN Let’s Play a Game: Just How International Is Japan, Anyway? Kokusaika (internationalism) was a cherished expression of Japan’s elite back ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
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Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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Old Japanese woman cleaning temple grounds

Yay, Free Houses in Japan! Not So Fast, Friend.

by CarterJMRN You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer ...
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Japanese woman taking picture of food to social media

What Companies Can Learn From Facebook’s Failure in Japan

by CarterJMRN While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan. The Japanese ...
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Nomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital

Nomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital

by CarterJMRN In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, ...
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Japanese young people

Why Generation R will have it all

The name of the new era means ‘beautiful harmony,’ a clear statement of what the Imperial household and government of Japan are ...
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Japanese smoking vaping

Heating Up—The Battle between Smoking and Vaping in Japan

In the land of Japan Tobacco, is the smoky air clearing at last? Japan’s cities and office buildings have been gradually squeezing ...
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