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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: market research

Gender equality Japan

The only figure you need to understand gender equality in Japan

by CarterJMRN If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside ...
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market segmentation Japan

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

by Dominic Carter You may have heard that the Japanese market, despite being the third biggest economy in the world, is past ...
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Japanese senior travel

The Diversity of the Japanese Silver Travel Market

by CarterJMRN Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s ...
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Dominic Carter CEO CarterJMRN

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

by CarterJMRN Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber ...
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Japan senior technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

by CarterJMRN You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper ...
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Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese ...
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Japan internationalization

Let’s Play a Game: Just How International Is Japan, Anyway?

by CarterJMRN Let’s Play a Game: Just How International Is Japan, Anyway? Kokusaika (internationalism) was a cherished expression of Japan’s elite back ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
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Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! ...
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