Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Marketing

Tokyo Olympics marketing running sports Japan

Olympics as a Catalyst for Japan’s Exploding Sports Market

by CarterJMRN There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there ...
Read More
Christmas traditions Japan

Christmas in Japan: Transforming Marketing Tales into True Tradition

by CarterJMRN Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to ...
Read More
Gender equality Japan

The only figure you need to understand gender equality in Japan

by CarterJMRN If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside ...
Read More
Japanese senior travel

The Diversity of the Japanese Silver Travel Market

by CarterJMRN Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s ...
Read More
Dominic Carter CEO CarterJMRN

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

by CarterJMRN Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber ...
Read More
Japan senior technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

by CarterJMRN You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper ...
Read More
Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese ...
Read More
Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
Read More
vlogging in Japan

From the Bedroom to the Boardroom: Vlogging in Japan

By Dominic Carter From the Bedroom to the Boardroom Some of them look as though they've just rolled out of bed before ...
Read More