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Tag Archive: Marketing

Kizuna makes people feel good while also boosting chocolate sales

Kizuna makes people feel good while also boosting chocolate sales

By: Debbie Howard Kizuna, the Japanese word meaning “bond” was undoubtedly one of the most-used words over the past year. It all started ...
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Distribution and Communications strategies will drive marketing successes in 2012

Distribution and Communications strategies will drive marketing successes in 2012

By: Debbie Howard At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of ...
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Delivering “information security” becomes new imperative in reputational risk management

Delivering “information security” becomes new imperative in reputational risk management

By: Debbie Howard Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information ...
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In Today’s World, Reputations Hinge on Information Security

In Today’s World, Reputations Hinge on Information Security

By Debbie Howard Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of ...
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Best prescription for market turbulence is always a dose of “back to basics”

Best prescription for market turbulence is always a dose of “back to basics”

By: Debbie Howard At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of ...
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Marketing will be important differentiator for most companies in 2011

Marketing will be important differentiator for most companies in 2011

By: Debbie Howard After the past few years of poor economic growth and constrained consumer purchase behavior, 2011 promises to be a ...
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Seasonality has its effects, but what goes up usually must come down

Seasonality has its effects, but what goes up usually must come down

By: Debbie Howard I’ve always chuckled at the way Japan seems to think it is the only place in the world that ...
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Uptake in e-publishing creates both hardware and software demand

Uptake in e-publishing creates both hardware and software demand

By: Debbie Howard One of the hottest product categories this year is that of e-readers, including the explosion of resulting business in ...
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Digital world offers market successes and communications opportunities despite sluggish economy

Digital world offers market successes and communications opportunities despite sluggish economy

By: Debbie Howard Several recently-reported successes from both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital ...
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