Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Marketing

Japan may be slow to change, but its market has clearly evolved

Japan may be slow to change, but its market has clearly evolved

By: Debbie Howard The anniversary of my arrival in Japan 25 years ago approaches, auspiciously this year on June 25th, and I ...
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Moving forward . . . what doesn’t kill you makes you stronger

Moving forward . . . what doesn’t kill you makes you stronger

By: Debbie Howard It is a breath of fresh air to start this New Year, especially when thinking back on the difference ...
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Japan success factors converge regardless of product or service

Japan success factors converge regardless of product or service

By: Debbie Howard It’s been nearly 23 years since I first started studying Japanese consumers and their reactions to pretty much every ...
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Aging Japan not immune to segmentation and individualization

Aging Japan not immune to segmentation and individualization

By: Debbie Howard It’s no secret that there are a number of pressures forcing needed debate in Japan regarding further needed change ...
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