Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Segmentation

market segmentation Japan

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

by Dominic Carter You may have heard that the Japanese market, despite being the third biggest economy in the world, is past ...
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generations Japan

Intergenerational conflicts and cooperations – Japan writes the roadmap

by Debbie Howard As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese ...
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Aging Japan not immune to segmentation and individualization

Aging Japan not immune to segmentation and individualization

By: Debbie Howard It’s no secret that there are a number of pressures forcing needed debate in Japan regarding further needed change ...
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Working Women Not to Be Ignored as Consumer Segment

Working Women Not to Be Ignored as Consumer Segment

By Debbie Howard One of the most important consumer segments in Japan is that of working women; the changes we can observe ...
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