Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: societal change

Office life in Japan

New Workplaces, New Work Ways—How Office Life Is Changing in Japan

Around 75 percent of workers here are stuck at a desk for 13 hours a day. It’s no surprise that employee engagement ...
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super solo: single life in Japan

Japan’s Growing Lone-Wolf Tribe of Forever Singles

Whether you call it solo katsu, the super-solo life or ohitorisama (“doing things on your own”), living single is big in Japan ...
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