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Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Strategies

Distribution and Communications strategies will drive marketing successes in 2012

Distribution and Communications strategies will drive marketing successes in 2012

By: Debbie Howard At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of ...
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Japan: Back to the Future of Marketing

Japan: Back to the Future of Marketing

By Dominic Carter The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable lessons for ...
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