Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: trends

Japanese wellness fitness trends

Japan’s Emerging Wellness Market – Beauty First, Well-being Later?

by CarterJMRN According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
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plastic use Japan problem

Plastic Is No Longer Fantastic–Market Potential for Alternatives in Japan

Microscopic bits of plastic waste are showing up inside plankton and tiny crustaceans down to the deepest depths—the Mariana Trench—and polluting the ...
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