Our mission is to unmask Japan to reveal the real consumer truths

Tag Archive: Women

Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this ...
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#kutoo high heels

Cruel Shoes and Vintage Sexism in Japan

by CarterJMRN Following close on the heels of this blog’s recent May 21 post about Japan’s ongoing gender gap and workplace sexism, ...
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working moms in Japan

Women Entrepreneurs Solving Problems for Working Moms

By CarterJMRN In spite of the well-publicized push by the government to get women to return to work after having children, the ...
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Women's progress in Japan infographic

What Do Women in Japan Want? – And More Importantly, Why Don’t We Know this Yet?

We asked 1000 men and women across Japan whether they felt that women are making progress toward equality in society. While almost ...
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gender gap japan

Japan’s Women Are Still Trapped in Gender Gap—Free Them and Profit

It really shouldn’t be this way, but the lives and careers of Japan’s highly educated and capable women are still dictated by ...
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The numbers are in: even Japanese males see value of women in workplace

The numbers are in: even Japanese males see value of women in workplace

By: Debbie Howard Attitudes toward women in the workplace in Japan are changing slowly but surely. Companies are getting on board and ...
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Women important not only in the workplace, but also as consumers

Women important not only in the workplace, but also as consumers

By: Debbie Howard In past columns, I’ve written about the changing gender roles in Japan, the importance of incorporating women in the ...
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