Unmasking Japan Blog
Navigating Qualitative Research Methodologies: A Comparison of In Depth Interviews and Focus Group Discussions
The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve a holistic understanding of the subject at hand. This approach is rooted in the exploratory power of IDIs, where one-on-one conversations unveil a diversity of opinions and insights, providing a rich, detailed foundation for subsequent phases of research.
The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the many to choose from, Tetsuko Kuroyanagi stands out not only for her remarkable career but also for her significant impact on marketing.
Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers. In this article, we explore the heart of this phenomenon, filled with nuanced preferences and distinct gaming cultures that define the Japanese market.
Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem
Japan’s gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an array of outputs from classic genres to innovative experiences, catering to the diverse pleasure-seeking and emotional needs of its audience.
Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels and do it faster.
Using UX Research to Unleash Japan’s Entrepreneurial Potential
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we have learned to appreciate the tremendous opportunity for entrepreneurial efforts in this country.
Senior Influencers: How to Reach the Aging Population
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
The Power and Glory of Engaged Stakeholders in UX Research
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention.
The Art and Science of Better Qualitative Research Engagement with Japanese Participants
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.
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