The biggest payment brand in the world wanted to uncover how they could work with their banking partners to enhance digital strategy, allowing them to align consumer needs with the global positioning of their brand.
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We revealed key issues and events that would influence the behaviour of Japanese adults over the next few years, uncovering macro trends that could shape the nation's mood and mind.
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Our client wanted to understand current person to person behaviors, opportunities for improvement in mobile usability, and better communication of its benefits to consumers and business partners.
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A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s position across Asia while maintaining existing market-specific brand signifiers
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In order to protect its strong position in the Japanese market, a global credit card brand needed urgent action to head off an aggressive competitors new growth strategy… by building a compelling offer for customers and the cards issuers
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Everyone is going digital right now, and frankly, customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced customer experience via innovative digital platforms and touchpoints to enable a new style of relationship; both with the customer and with agents
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“Reliable delivery and strong clarity of communication. Excellent support, recruitment, catering, management and moderation, as always!”
“Attentive and knowledgeable personnel, great service, highly accommodating. Keep up the great work - we are glad we found you, and look forward to working with you again”
“Efficient processes and good attention to detail by all members of CarterJMRN. Very nice facilities. An all-round very good experience. Thank you!”
“Thank you, it was an exciting approach and new experience to learn with you in this way! It’s a luxury for us to step back from daily business for a whole day
but it was absolutely worth it.”
“Thank you Carter team for working around our busy schedule and making the presentation a huge success. It was evident that a lot of work and thought had been put into crafting the presentation in a way that was insightful and engaging. Thanks to your input and outstanding delivery, we spent five hours on the insights and literally had to pull people out of the room. It’s clear that you have a wonderfully talented team. We made the right choice in partnering with you.”
“The survey method they proposed for us met the challenges, and I was moved by the very customized stimuli prepared.”
“Thanks to your consideration, this project went smoothly without any troubles.
We greatly appreciated the teamwork.”
“Thanks again for all your help over the past few weeks.
I really appreciate your professionalism, responsiveness and attention to detail.”
“Carter have twice proved that they can manage complex logistics to set-up robust usability labs globally. The results from each round have been valuable in driving further improvement of our product. Thank you to the team for another great round of user testing. ”
“Thank you for the quick turn around and insightful way you’ve delivered the results. I feel we now have the information and the confidence we needed for this launch. It was a pleasure working with you on this… now to the rest of Asia.”
“Debbie and her team are highly competent professionals who take the time to listen to our needs and what it is that we want to get out of the survey. Very rare combination of high quality service, client oriented approach, and excellent communication skills.”
“Thanks again all for all your support over the last few weeks on this project. Now I'm home I can start to appreciate just how much we managed to do! Especially, thank you to the team for the de-briefs - so speedy! Lovely job on the report… We are thrilled with the results!”
"Smart and professional. I would recommend Carter over any other."
“As always, smooth running project with helpful staff. I particularly appreciate that you only promise what you can deliver, which promotes trust.”
"Yesterday's workshop was outstanding. The value you brought to the project far exceeded what we alone could have done. Thank you so much. We look forward to reading the report."
“I don't give up easily, and I am impressed with you and your company.”
“In time delivery, good communication, great quality of deliverables.”
“Carter was flexible, easy and professional to work with. For the type of research we did, I thought the quality of the work was terrific. Really appreciated the team's ability to adapt and execute in what is usually a chaotic environment at our HQ.”
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