Our Market Research Services

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.

Our work centers around customised approaches which think “outside the box” to deliver real and actionable solutions for your business. As a full service research and consultancy business we take you from insight to recommendations to activation and all steps along the way. Our experience spans all areas of the qualitative research, quantitative, digital solutions and consultancy toolkits such as Trend watching, Ethnography, Semiotics, Segmentation, U&A and modelling.

We work with you to truly understand your business and brief, tailoring the right approach for your objectives and delivering truly insightful, actionable and business changing outcomes.

Qualitative Market Research Japan
Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research Japan
Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Studio Rental Market Research Japan
Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping Market Research Japan
Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

Activation Market Research Japan

We translate market research results into tangible marketing and product development strategies for our partners.

Digital Consultancy Market Research Japan
Digital Consultancy

We help brands to create encompassing digital strategies that drive engagement by reinventing the experience.


Our team has experience across a wide range of categories

Some of the biggest brands in the world trust our expertise in Japan. We work with clients in the food, healthcare, automotive, digital, entertainment, banking and finance, household appliances, FMCG and luxury industries, and also support clients in the non-profit and other sectors.

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