Our Market Research Services

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.

Our work centers around customised approaches which think “outside the box” to deliver real and actionable solutions for your business. As a full service research and consultancy business we take you from insight to recommendations to activation and all steps along the way. Our experience spans all areas of the qualitative research, quantitative, digital solutions and consultancy toolkits such as Trend watching, Ethnography, Semiotics, Segmentation, U&A and modelling.

We work with you to truly understand your business and brief, tailoring the right approach for your objectives and delivering truly insightful, actionable and business changing outcomes.

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

Activation

We translate market research results into tangible marketing and product development strategies for our partners.

Digital Consultancy

We help brands to create encompassing digital strategies that drive engagement by reinventing the experience.

Our team has experience across a wide range of categories

Some of the biggest brands in the world trust our expertise in Japan. We work with clients in the food, healthcare, automotive, digital, entertainment, banking and finance, household appliances, FMCG and luxury industries, and also support clients in the non-profit and other sectors.

Explore our Case Studies

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.