Services

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.

Our Market
Research Services

Our work centers around customised approaches which think “outside the box” to deliver real and actionable solutions for your business. As a full service research and consultancy business we take you from insight to recommendations to activation and all steps along the way. Our experience spans all areas of the qualitative research, quantitative, digital solutions and consultancy toolkits such as Trend watching, Ethnography, Semiotics, Segmentation, U&A and modelling.

We work with you to truly understand your business and brief, tailoring the right approach for your objectives and delivering truly insightful, actionable and business changing outcomes.

 

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

UX Research

We study the needs, motivations and behaviors of end-users to improve the overall experience of any product or service.

Human Centric Design

We focus on creating products and services tailored to the needs and preferences of today’s consumer. This iterative is bases on empathy for and creation with the end user.

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

UX Research

We study the needs, motivations and behaviors of end-users to improve the overall experience of any product or service.

Human Centric Design

We focus on creating products and services tailored to the needs and preferences of today’s consumer. This iterative is bases on empathy for and creation with the end user.

Our team has experience across a wide range of categories

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.
Children’s Daily Life Study (Desk Research & Internet Survey)
Luxury Brand Purchase Intention Survey (Exit Survey)

Let's Talk