About Us

COMPANY

With offices in Tokyo and Osaka hosting a team of more than 70 full time researchers and 100 staff interviewers, CarterJMRN is a full service Japan-based market research and innovation insights agency. Our history began in 1989 with the founding of the Japan Market Resource Network, which merged with Carter Associates in 2012.

In those more than 30 years we have worked with most of the major international brands to have entered and prospered in Japan. As a proudly multicultural agency, we are known for the cultural depth and effectiveness of our responses to clients’ challenges, applying intelligent and efficient design to deliver actionable outcomes. We work to deliver highly practical, prescriptive and actionable insights, no matter how difficult the challenge seems.

We believe that, although the terrain you face in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show you the way. Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade with our sense of collaboration, thinking, creativity and boundless enthusiasm to help you create the understandings that drive you to action. Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.

The CarterJMRN Family

debbie howard

Debbie Howard

Chairman

Debbie has lived and worked in Japan for over 30 years, and founded JMRN in 1989. Debbie is a specialist in translating qualitative research into clear strategic direction for international clients, and over her career has worked with most major brands that have entered Japan. She served as President of the American Chamber of Commerce in Japan (ACCJ) in 2004 and 2005, Chairman in 2006 and 2007, and continues to serve as ACCJ President Emeritus. Debbie also serves as an advisor to the US-Japan Bridging Foundation, which facilitates study-in-Japan programs for U.S. college students.
Dominic Carter

Dominic Carter

Representative Director & CEO

A double major graduate in marketing and Japanese studies from the University of New South Wales, Dominic came to Japan from Australia in the late 90’s to launch and develop the Japan business of a major global research company. His career highlights include being local managing director for a top ten global research agency, founding his own business in Japan and helping some of the largest brands in the world use research to influence real improvements in their Japanese business performance.
Takashi Iizuka

Takashi Iizuka

Chief Operating Officer

When it comes to getting things done the right way there is nobody you would rather have on the case than Takashi. He will do whatever it takes to ensure that methods are precise, data is accurate and deadlines are met without any compromise on quality. Having studied in the U.S., he is bilingual and a skilled communicator. He commands a high level of respect from both colleagues and clients or indeed anyone else who has come into contact with his operational expertise. With experience in a leading global research agency and as key manager of a number of high-profile projects in Japan, Takashi is very well placed to handle complex, customized research demands.
Marika Lind

Marika Lind

Client Director & Partner

Marika has worked in the insights and strategy area of marketing research for almost 20 years. Marika is a specialist in reaching the heart of the Asian consumer using traditional modes such as focus groups and depth interviews. However newer techniques such as ethnography, semiotics and consumer immersion form an important part of her toolkit, as well as client innovation and immersion workshops, she also creates inspirational multi-media deployment materials. She has lived in both Japan and Singapore and worked extensively across most Asian markets, including Japan, China, Taiwan, Korea, Indonesia, Malaysia and Singapore.
Risa Hamada

Risa Hamada

Senior Client Service Director & Moderator

With a 20 year background in strategic planning on both the agency and client sides, Risa brings a wealth of experience to CarterJMRN projects. A graduate of Central Michigan University, majoring in Interpersonal Communications, Risa has moderated workshops and focus groups for product categories ranging from household products to diamonds. Her calm and understated manner helps encourage respondents to open up and give real insights. It is estimated that she has conducted over 3,000 focus groups since 1995.
Takeshi Tomizawa

Takeshi Tomizawa

Client Service Director

Tomizawa-san is a highly experienced researcher, with particular strength in quantitative research for clients in the luxury and tobacco industries. His quantitative research for these companies helps to revaluate their relevance in the Japanese market, in order for them to discover areas of new opportunity. He also has a flair for the English language, and has a very engaging way of articulating concepts. When not at work, Tomizawa-san loves to play the electric guitar and enjoys seventies rock music.
Susanne Walloscheck

Susanne Walloscheck

Client Service Director

Susanne is dedicated to identifying emerging movements in popular culture and translating that information into relevant knowledge for brands and services over the last 13 years. She explores the convergence of brands, products and consumers in order to define and recommend the best route to success in clients’ target markets across Asia. In addition, Susanne is highly engaged, serving as the Vice Chair at the American Chamber of Commerce in Japan (ACCJ). Susanne holds a Master’s degree in Communications Management from the University of Applied Sciences Deutsche Direkmarketing Akademie in Berlin, Germany.
Hideki Motohashi

Hideki Motohashi

Senior Client Service Director

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.
Shingo Kuwahara

Shingo Kuwahara

Account Manager

Shingo is a tireless researcher who currently divides his time between our offices in Tokyo and Osaka. When overseeing projects he steers the research towards a quality execution and a thorough collation of results and analyses. Quietly confident in the precision of his methods and careful in managing the research team, Shingo is ready to deal with projects of vast and varied proportions.
Jun Nishigawa

Jun Nishigawa

Account Manager & Moderator

Jun brings his considerable talents and pedigree to CarterJMRN’s qualitative research and consumer trend analysis. Following a career in digital marketing, Jun finally succumbed to an overwhelming desire to understand a wide scope of consumers- ranging from street fashion and digital lifestyles, to products for seniors. A graduate of Australia’s Wollongong University, Jun holds a Master’s Degree in Strategic Marketing. When not engaged in work, he spends the time playing sports and adding to his already impressive wardrobe.
Saori Hirasawa

Saori Hirasawa

Project Manager

Saori is dedicated to the smooth running of project work by supporting client-communications and internal translations with her excellent English skills, which she acquired as a student in the US. She holds a B.A. in Sociology from UCLA, where she became drawn to this field after becoming an assistant researcher for a lab studying human interaction and physiological reactions to conversation. With her recent work experience as a data processor for a Japanese quantitative market research company, she also contributes to quantitative outputs. Saori hails from Akita, which is famous for its different varieties of festivals. It is this love of traditional culture, that keeps her travelling around Japan festival hopping.
Keito Kobayashi

Keito Kobayashi

Assistant Project Coordinator

Fascinated by mega global market trends and the whys of what influences people to make the choices they do, Keito has taken the opportunity to become a researcher of consumer insights. He believes this profession is the starting point for companies to create interesting ideas and market opportunities. His role involves controlling data quality improvement in orders to maximize the value of our services. Outside the office, he uses his naturally inquisitive personality to pursue his interests in food and fashion.
Alejandro Lopez

Alejandro Lopez

Project Coordinator

Alejandro graduated from Texas A&M University with a B.A. in Sociology, after having proudly served for four-and-a-half years in the United States Army National Guard. While in university, he actioned on his dream to experience Japanese culture by securing a 1-year internship living and working in Japan in marketing and marketing research for multinational financial services giant AIG. Alejandro subsequently joined CarterJMRN, where he is honing his qualitative and quantitative research skills in a wide range of categories, including food products and services, digital news, and entertainment, among others.
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