Why Age-Tech?

It’s no secret that 30% of Japan’s population is already aged 65+, representing 36 million consumers today, and rising. More importantly, Japanese older adults are financially solvent, open-minded to tech, and enjoy true quality of life (both physically and cognitively) for longer than their Western counterparts. The so-called “aging care” market (i.e., medical/pharmaceutical, caregiving and consumer products segments) will by 2025 be a 101.3 trillion yen (US$954 billion) industry – larger than for domestic automobiles, finance, and consumer electronics. That’s BIG.

Age-Tech White Paper

Our Age-Tech White Paper lays out the opportunity in Japan, in one easy-to-read document

Upcoming Events

Heads, Hands & Hearts for Age-Tech – Oct 26th 2022.

Age-Tech Japan Market Map

Our Age-tech Market Map gives you the lay of the land, by consumer needs area

We’ve also created a community for professionals who wish to access the latest in news, resources and special events – while making relevant connections


Did You Know? Facts on Age-Tech

The Carter Group - Japan Market Resource Network's Age-Tech Newsletter

Age-tech in the News…

Universities and city and regional governments play an important role in forging ahead with ecosystem exploration and development that can make a big contribution to improvements overall. When the private sector is involved, even better!

Social Media Usage provides Handy Barometer of Open-Mindedness to Age-Tech Products

Social media use and digital uptake among older generations has proven to be an interesting metric to watch over the years, and is an important barometer for age-tech product acceptance.

Big in Japan – Perspective from 35 Years of Living in an Aging Country

In an interview by Keren Etkin, Debbie Howard shares perspectives from her 35 years in Japan (the most aged country in the world), and what it takes to succeed in the aging, agetech and caregiving landscape in Japan.

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