by carterjmrn | Aug 19, 2021 | Ageing and Generations, Carter Group Viewpoints
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by YouTube at 44% and...
by carterjmrn | Jul 29, 2021 | Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Mega Trends, Japan Sentiment Tracker, Women Power
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems...
by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid...
by carterjmrn | Jan 19, 2021 | Carter Group Viewpoints, Market Research Methodology
Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research. In fact, we were required to complete a full introductory course in the topic...
by carterjmrn | Dec 22, 2020 | Ageing and Generations, Carter Group Viewpoints, Covid-19 Related Articles
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were...
by carterjmrn | Oct 22, 2020 | Carter Group Viewpoints, Covid-19 Related Articles
Just this past weekend (October 16-18), the popular animation “Demon Slayer(鬼滅の刃)” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in 4.6 billion JPY (approximately $44 million). This...
by carterjmrn | Oct 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Market Research Methodology
Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back...
by carterjmrn | Sep 30, 2020 | Carter Group Viewpoints, Japan Mega Trends, Women Power
As we moved into 2020, there was much-justified optimism in Japan. In 2019 we had celebrated the enthronement of a new emperor and the promise of a new age to come, called ‘Reiwa’. Furthermore, 2020, with the hosting of the Olympic Games in Tokyo, was to be the year...
by carterjmrn | Sep 20, 2020 | Ageing and Generations, Carter Group Viewpoints, Covid-19 Related Articles
With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis. Tokyo-based millennials have been particularly...