by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Japan Market Entry
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Jan 27, 2020 | Japan Market Entry, Market Research Methodology
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...
by carterjmrn | Jan 17, 2020 | Carter Group Viewpoints, Japan Market Entry
Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from...
by carterjmrn | Dec 24, 2019 | Japan Market Entry
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
by carterjmrn | Sep 13, 2019 | Japan Market Entry
The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so. So it is no surprise that the...
by carterjmrn | Sep 2, 2019 | Japan Market Entry
Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of it here? Starbucks and Disney are wildly successful in Japan. On the other hand, Sephora and Vodaphone failed miserably despite being huge success stories...
by carterjmrn | Aug 13, 2019 | Carter Group Viewpoints, Japan Market Entry
While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan. The Japanese prefer other social media platforms, mainly those, like LINE, that are home-made. Why is that? When foreign companies enter the Japanese...
by carterjmrn | Aug 7, 2019 | Japan Market Entry
How Beef Got Its Meathooks in Japan If you are considering to enter the beef market in Japan, we got some good news for you: Japan needs to import most of its beef, which means ample opportunities for a market entry into the Japanese beef industry. And even though the...