Japan Mega Trends

Carter Group Viewpoints Changing World of Work Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

These 20th Century Modernists, in relation to our other segments’ values, hold a pretty ‘realistic’ view of the world as having a foundation based on competition. Many see the world as a dog-eat-dog place where people only respect strength. Many are also happy to live…

CarterJMRN02/05/2022

Carter Group Viewpoints Internationalization Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being threatened by outside forces, but…

CarterJMRN21/04/2022

Carter Group Viewpoints Green Consumer Japan Values Segmentation

Finding Japan’s Green Consumer

They are about what’s doing right for society and the planet, and are generally collectivist in their outlook. Climate change, unsurprisingly, is a big concern for them, and they are dissatisfied with the current level of progress in addressing the issue. They believe fundamentally in…

CarterJMRN15/04/2022

Ageing and Generations Aging Technology

Big in Japan – Perspective from 35 Years of Living in an Aging Country

In this interview, Debbie shares perspectives from her 35 years in Japan, and what it takes to succeed in the aging, agetech and caregiving landscape in Japan.

CarterJMRN12/01/2022

Ageing and Generations Aging Technology

Kobe City’s Age-Tech Eldercare Technology Implementation and Promotion Program Creates Win-Win for Both Society and International Age-Tech Companies

By Dominic Carter With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies. And with the proportion of over 65s headed to around 40% by 2050, the addressable market is only set to expand. Recent surveys…

Dominic Carter09/12/2021

Ageing and Generations Changing World of Work

All about Ikigai … What It Is, How It Works with Longevity, and a Local Government Example

In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession, and mission. In short, where “what you love” and “what you’re good at” meet…

Dominic Carter28/09/2021

Ageing and Generations Changing World of Work

Japan Gets Serious About Ikigai

By Dominic Carter By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many words in Japanese, it is somewhat vague and legitimately translatable in a range of ways.…

CarterJMRN03/09/2021

Ageing and Generations

Japanese Want to Increase Personal Engagement Across Generations

By Dominic Carter Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest among people in their…

CarterJMRN03/09/2021

Carter Group Viewpoints Ageing and Generations

Social Media Usage Trends in Japan, 2021

By Dominic Carter CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by…

CarterJMRN19/08/2021

Carter Group Viewpoints Ageing and Generations Changing World of Work Green Consumer Internationalization Japan Mega Trends Women Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

By Dominic Carter On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one,…

CarterJMRN29/07/2021

Young and Going Places – Meet Japan’s 20th Century Modernists

Introducing Japan’s Fearful Fringe

Finding Japan’s Green Consumer

Big in Japan – Perspective from 35 Years of Living in an Aging Country

Kobe City’s Age-Tech Eldercare Technology Implementation and Promotion Program Creates Win-Win for Both Society and International Age-Tech Companies

All about Ikigai … What It Is, How It Works with Longevity, and a Local Government Example

Japan Gets Serious About Ikigai

Japanese Want to Increase Personal Engagement Across Generations

Social Media Usage Trends in Japan, 2021

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

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Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships

Qualitative research project management

Respondent interviewing and moderation (depth interviews and focus groups)

Report writing and presentation

Starting to take a leader role within the business and mentoring others

Qualifications

University degree

Native or N1 level Japanese

5+ years experience in a market research agency

Interviewing and moderation experience

Age Tech Inquiry for Dominic Carter

SAORI HIRASAWA

Project Manager