A recent survey conducted by CarterJMRN shows that awareness of the SDGs is relatively high in Japan, with 91% of respondents saying they have heard of the goals.
CarterJMRN29/06/2022
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. Our latest wave in 2022 has found that the most used daily platform is LINE- Japan’s leading messaging app, at 52%, followed by…
CarterJMRN09/06/2022
These 20th Century Modernists, in relation to our other segments’ values, hold a pretty ‘realistic’ view of the world as having a foundation based on competition. Many see the world as a dog-eat-dog place where people only respect strength. Many are also happy to live…
CarterJMRN02/05/2022
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being threatened by outside forces, but…
CarterJMRN21/04/2022
They are about what’s doing right for society and the planet, and are generally collectivist in their outlook. Climate change, unsurprisingly, is a big concern for them, and they are dissatisfied with the current level of progress in addressing the issue. They believe fundamentally in…
CarterJMRN15/04/2022
In this interview, Debbie shares perspectives from her 35 years in Japan, and what it takes to succeed in the aging, agetech and caregiving landscape in Japan.
CarterJMRN12/01/2022
By Dominic Carter With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies. And with the proportion of over 65s headed to around 40% by 2050, the addressable market is only set to expand. Recent surveys…
Dominic Carter09/12/2021
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession, and mission. In short, where “what you love” and “what you’re good at” meet…
Dominic Carter28/09/2021
By Dominic Carter By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many words in Japanese, it is somewhat vague and legitimately translatable in a range of ways.…
CarterJMRN03/09/2021
