Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is slowly but steadily becoming a reality.
Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.
CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.
The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development.