Changing World of Work

With historical record levels of employment, Japan is now facing a growing shortage of labour. A greater investment in automation, relaxing immigration restrictions and increased female participation are all seen as important measures, but there is no clear solution. Here, we explore how these changes are also shaping new attitudes to work – as a slow shift of power weighs in favour of a shrinking pool of workers. The “salaryman” workaholic ideal is looking increasingly dated to those entering the market and ‘Generation Reiwa’ is unwilling to accept it any longer.

ikigai servietteAgeing and GenerationsChanging World of Work

All about Ikigai … What It Is, How It Works with Longevity, and a Local Government Example

In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession, and mission. In short, where “what you love” and “what you’re good at” meet…
Dominic Carter
Carter Group ViewpointsAgeing and GenerationsChanging World of WorkGreen ConsumerInternationalizationJapan Mega TrendsJapan Sentiment TrackerWomen Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

By Dominic Carter On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one,…