by carterjmrn | May 9, 2023 | Changing World of Work, Japan Market Entry, Market Research Methodology
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Jan 9, 2023 | Changing World of Work, Japan Mega Trends
The abdication of Japan’s Emperor Akihito in 2019, and the subsequent crowning of his son, Prince Naruhito, saw Japan usher in a new imperial era called Reiwa. There has been a great deal of debate over the true meaning of Reiwa to the Japanese people, but one thing...
by carterjmrn | Oct 11, 2022 | Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation
Competing definitions of progress in today’s Japan One definition of progress is that the Japanese market should move its society from one based on traditional values – highly protective of change and respectful of continuity and stability – to one of...
by carterjmrn | Sep 6, 2022 | Changing World of Work, Covid-19 Related Articles, Japan Sentiment Tracker, Women Power
CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey. In our latest wave in 2022, we found that working from home was becoming more feasible for the working population in Japan with 60%...
by carterjmrn | Aug 23, 2022 | Changing World of Work, Covid-19 Related Articles, Green Consumer, Japan Mega Trends, Japan Sentiment Tracker, Women Power
The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development. All United Nations Member States adopted the goals in 2015, and each country is responsible for...
by carterjmrn | Sep 28, 2021 | Ageing and Generations, Changing World of Work
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession,...