Green Consumer

The Japanese market has long been considered a ‘tough nut to crack’ in terms of environmental awareness and action. However, recent years have seen a distinct increase among average Japanese in awareness and willingness to take action on issues like pollution and climate change. The Green Consumer still represents a largely unexploited area of opportunity, but one that is receiving increased attention. Japanese consumers are willing to act to make a difference, and are looking for guidance from brands they can believe in.

Carter Group ViewpointsAgeing and GenerationsChanging World of WorkGreen ConsumerInternationalizationJapan Mega TrendsJapan Sentiment TrackerWomen Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

By Dominic Carter On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one,…